Club One.

The "Club One" logo is crafted to convey strength, energy, and clarity, mirroring the vibrant atmosphere of the fitness center at One Post Office Square. The bold use of red in the word "ONE" is intentional—it’s meant to evoke a sense of power and motivation, core values that align with the center’s mission to energize and inspire its members—paired with a clean, modern typeface like Gotham to maintain a sleek and professional aesthetic that speaks to both form and function.

The logo’s versatility is key. It works seamlessly across different mediums and backgrounds—over a photograph or a solid color—without losing its integrity. The clear space guidelines ensure the logo breathes and maintains its visual impact. Overall, this identity system is designed to feel approachable but bold, creating a brand presence that motivates and engages.